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LabelBox. A Think Vertical Company.
For independent artists with good music—and no clear next move.

You made the music.
Now give it
a fighting chance.

You’ve got a song you believe in. Now comes the part nobody handed you a plan for. Who do you send it to? What do you say? And what do you do after posting “out now”? Let’s get that part sorted.

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Great. Now the rest.

Text GET STARTED See the work behind it

Text GET STARTED to (256) 284-2507.
Your messaging app opens with the message ready. Tap Send to reach me. Texting starts a conversation; it does not buy a service or enroll you.

The business behind your music. A brand people understand. A plan you can execute. People worth approaching. A coach to work through it with. Martin Andrew Lowery, artist, engineer, business owner.
Three ways to work with LabelBox.

Start where you are.

01 / THE GUIDE

Independent Songwriter Secrets

For learning the basics · unreleased guide

The practical guide and five worksheets. Join the free release waitlist by text.

$0 to join the waitlistExplore the guide ›
02 / THE COMMUNITY

LabelBox Coaching

For artists doing the work with group guidance

Get daily answers from me and help with the work you’re doing now, plus one weekly live.

$100 per monthExplore coaching ›
03 / PRIVATE LAUNCH CONSULTING

Your label
in your pocket.

For a single or album needing private launch support

Your single or album launch, with me working through the music and the plan alongside you.

Personalized launch supportSee what’s included ›
01 / YOU WANTED TO MAKE MUSIC.

Then you became
the whole department.

Congratulations on finishing the song. Your next assignments are branding, content, research, and following up with people who haven’t replied. Apparently, you’re the staff.

NEXT UP: YOUR RELEASE
Good music. Missing direction.
You can’t do every job first.
  • A bio that explains who you are.
  • Song materials that are ready to share.
  • People worth approaching — and a reason why.
  • A clear pitch and a plan to follow through.
02 / I LEARNED THIS THE EXPENSIVE WAY.
I’m a professional
hobbyist.
Martin with his guitar
Martin Andrew LoweryI’m the artist behind Feel This Way and the founder of LabelBox.

I was playing at five, putting bands together and playing at church by ten, and had recorded an album by fifteen.

By sixteen or seventeen, I’d made about $31 at a show, hit a deer on the way home, and couldn’t afford Waffle House.

The deer got paid better than I did.

So I became an engineer. Then a business owner. The music habit proved harder to shake.

Years later, I brought those business skills back to my music. I handled the branding, research, outreach, and follow-up myself, using modern tools to keep the work manageable.

I put that work into a system I call the LabelBox Method. No mystery handshake. Just a repeatable way to get prepared, find a fit, and make a sensible ask. Here’s where it took Feel This Way.

03 / HERE’S WHERE THE STORY CHANGED.

I found a community.
They found a dance.

One of those conversations reached José. He and the dancers brought their own talent to the release—and gave the song a life beyond my own pages.

FOUNDER CAMPAIGN EVIDENCE / FEEL THIS WAY
The starting point
My independent release needed a way to reach people beyond my own pages.
The work I did
I handled the branding, research, outreach, and follow-up, including the conversation that reached José.
What you can see
A dance introduction, a studio performance, chart captures, and editorial coverage. Each artifact documents a different part of the release.
What you can use
Research a relevant community, prepare a clear approach, and follow through. The evidence shows what happened with my music; it does not establish that outreach caused every result.
THE INTRODUCTION

A person behind the opportunity.

Watch José introduce the Feel This Way dance.

THE SONG IN THE ROOM

Then other people made their moves.

Then watch a studio take it onto the floor.

A few moments from my campaign.

Historical captures, not live rankings. Tap a card to take a closer look.

More campaign snapshots

Real screenshots and clips from my independent releases. Rankings and streaming figures measure different things, capture dates are shown where available, and these results don’t predict yours. Features aren’t endorsements.

IN THE PRESS

The music. The story. In print.

WAFF 48 · NBC AFFILIATE · FOCUS ON FAITH WEEKLY BLUES PLAYLIST · WEEK 40
BIG GOALS. PRACTICAL NEXT STEPS.

Your first 10,000 streams?
Your next 50,000?
What’s the plan?

Refreshing the numbers is understandable. It’s also a fairly quiet marketing department. Give yourself something useful to do between refreshes.

Example goals. Results vary; no stream count is promised.
04 / THE PART YOU CAN PUT TO WORK.

The LabelBox Method.
Your next move,
in four steps.

Think of walking into a bank with your paperwork in order. You still have to make your case—but nobody has to untangle it first. Give your music that same courtesy.

01 / PREPARE

Get the
materials right.

Get the song, its story, working links, and the right materials together.

Your output: a shareable release package. Use it to assess which opportunities fit.

02 / RESEARCH

Find the
actual fit.

Find people whose work fits. Read their submission instructions.

Your output: a focused list of relevant recipients and their requirements. Use it to tailor your approach.

03 / APPROACH

Make one
clear ask.

Explain why them, why this song, and what you’re asking.

Your output: a specific pitch for each recipient. Send it yourself and record when it went out.

04 / FOLLOW THROUGH

Track it.
Learn. Repeat.

Follow through. Record the response. Improve the next approach.

Your output: a record of replies and follow-ups. Use what you learn to refine the next round.

You execute the steps in coaching and bring your materials and decisions for my feedback. Private consulting adds the tailored music, content, and launch support detailed below; we agree on its scope before you commit.

You control the preparation. Their answer is theirs.

05 / YOU DON’T HAVE TO GUESS ALONE.

Bring the question.
Let’s find the next move.

Bring your bio, your pitch, your release plan, or the reply you don’t know what to do with.

Bring the bio you’ve rewritten all afternoon. The pitch you’re avoiding. The reply you don’t know how to answer. We’ll work through what’s holding you up.

Put the next move to work.

Keep making music.
Stop making up
the business part.

You don’t need another folder of advice you’ll get around to. You need somewhere to bring the work, ask the question, and keep moving.

LabelBox Coaching

You bring the work and execute your plan. I give feedback in the group; private campaign work is separate.

$100USD / month
  • Daily answers from Martin in Skool
  • One live Q&A every week
  • The LabelBox Method, resources, templates, and replays
  • Independent Songwriter Secrets when released

Monthly subscription, plus applicable tax. Cancel before renewal to stop future charges. Daily Q&A normally answered within 24 hours. Focused group support; private calls and campaign execution are separate.

Prefer to start small?

Start with
Independent Songwriter Secrets.

Want to start with the basics? Fair enough. Text GET STARTED, then your name and “guide waitlist.” I’ll let you know when it’s ready.

The guide is not released yet. The waitlist does not reserve a purchase or enroll you in coaching.

THE GUIDE / FREE WAITLIST

Get your music,
your message,
and your next move
in order.

Digital guide + five worksheets.
$0 to join the waitlist.
Guide purchase details confirmed when released.

A FEW THINGS BEFORE WE TALK.

Before you
hit the button.

Do I need to buy the guide first?

You can join coaching directly or request the free guide waitlist by text. The guide is optional and included for active coaching members when released.

What does daily access mean?

Bring one focused asset or decision each day. In the $100/month Skool community, I answer daily, normally within 24 hours. Private consulting gives you one-to-one messaging access anytime; replies aren’t immediate at every hour.

Can I bring AI-assisted music?

Yes. We work through the rights, permissions, and platform rules relevant to your music and tools; eligibility still depends on the recording and where you submit it.

Can I buy your contact list?

I help you identify relevant opportunities and make your next move within the agreed scope; my private contact database, relationship notes, and full outreach systems aren’t sold as a downloadable list.

Does this guarantee radio or placements?

I help you prepare stronger materials, research relevant opportunities, pitch, and follow through; stations, creators, and other recipients make the final decisions, so placements aren’t guaranteed.

How do payment and cancellation work?

Text GET STARTED and we’ll confirm the offer, scope, payment details, and refund terms before payment. Coaching is $100/month; cancel before renewal to stop future charges. Consulting starts at $2,500/month, detailed below; applicable consumer rights remain unaffected.

LabelBox Private / song & album launches

Work through
the whole launch.
One to one.

Your release has enough moving parts. Work directly with me on the recording, content, and outreach, so the pieces belong to the same launch.

01

Get the music ready.

Hands-on guidance with song structure, arrangement, mixing, and mastering. Work through what the recording needs before it goes out.

02

A full content plan.

Release priorities, content ideas, and a publishing schedule built around your single or album.

03

A launch with direction.

Positioning, release materials, campaign strategy, and targeted outreach, working together.

04

Support pursuing FM radio.

Find relevant stations and programmers. Prepare the materials, pitch, and follow-through. Airplay is their decision.

05

Me, privately. One to one.

24/7 private messaging access to me. Send questions as they come up; we work through your launch directly. Not an instant-response promise.

CONSULTING STARTS AT
$2,500USD / month

Payment plans available.

Private consulting is capped at 10 active clients. Text to check current availability.

Coaching is for artists executing their own plan with group guidance. Private consulting is for a tailored launch and direct one-to-one work.

We agree on songs, deliverables, revisions, timeline, and payment arrangements before you commit. Work and outside expenses beyond that scope are separate.

No guaranteed airplay, placements, charts, or income.
One simple next step.

Your song is ready.
Let’s talk about what’s next.

You don’t need a perfect pitch to talk to me. Bring your music, tell me where you’re stuck, and be ready to do the work.

Send GET STARTED to (256) 284-2507. Then share your music link, release plans, and the support you’re considering—or your name and “guide waitlist.” I’ll review your request and reply.

Text GET STARTED

On supported phones, this opens your messaging app with the number and message filled in. Review it and tap Send. No purchase or enrollment happens just by texting. Standard messaging rates may apply.

LabelBox Coaching$100 USD / month · daily Q&A + weekly live